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The history of the Gucci house
It was in 1921 that Guccio Gucci decided to open a small leather goods store. The success of his shop was immediately apparent and it quickly developed around the equestrian field. However, it was not long before the diversification of this brand was launched. As early as 1930, the brand turned to the development of shoes, gloves and boxer shorts. Indeed, the fascist dictatorship was marked by a shortage of leather which forced the brand to show imagination. However, Guccio Gucci died shortly after the end of the war, in 1953. This is how the brand came under the management of his four sons. As ambitious as their father, the latter began to internationalize their company through the United States and then Asia. It was also at this time that the GG logo that we know today was launched, in homage to the founder of the brand. & Nbsp; However, prosperity was only short-lived and the 1980s marked a sharp decline in sales for the Gucci brand. Fortunately, this rebounded in 1990, with the arrival of Tom Ford. This designer introduced a more showy fashion, a touch of bling bling and reviving more with the Italian tradition.
In terms of perfumes, the adventure has only started for Gucci only in 1982. It was in that year that Eau de Gucci was created, a juice that met with mixed success. Never mind, the company was not discouraged and this perfume was followed by Nobile in 1988 or by Arte di Gucci in 1991. However, it was not until 1993 that sales of Gucci perfumes began to gain momentum with the release of the second version of Gucci Eau, much more popular than its predecessor. Following this success, Gucci extended its knowledge to men's perfumery. Envy pour Homme was created in 1998, a year after its female counterpart. It was followed by Rush for men in 2000. What is more, these years put forward floral, woody, chypre and oriental juices, a trend that is perfectly anchored in the world of Gucci. The time was therefore favorable for the notoriety of this brand and the success of these juices has, it seems, never wavered.